Clickable TV^®

Clickable TV is the complete EBIF-based end-to-end Request for Information (RFI) interactive TV solution with fully electronic fulfillment

BCM has developed Clickable TV®, a complete Enhanced TV Binary Interchange Format (EBIF) Request for Information (RFI) application that allows insertion of interactive events called Clickable Moments® into the digital broadcast stream. Clickable Moments® can be inserted into programming and ads, and when the viewer interacts during a Clickable Moment, they have the opportunity to receive special offers from ads and interact with live news. Clickable TV was launched in January 2011 and is currently operating and available to select Knology subscribers in Montgomery, AL.

Clickable TV 30 Second Spot

The video below is an example of a commercial spot used to promote Clickable TV and its usage through Knology cable in Montgomery, Alabama.

RFI Just One Example of BCM Interactivity

Clickable TV is one example of numerous interactive applications that can be deployed using the BCM Onyx™ platform. To deploy more advanced applications, such as trivia, voting or polling, implementation of the full Onyx™ platform is required.

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about the Onyx platform