As a result of this successful validation, the company is now moving from Early Stage to Commercialization Stage. During the Commercialization Stage, BackChannelMedia envisions this special click-through technology to become ultimately a mainstream tool for targeted, accountable and interactive television-based marketing.

The founder of the company, Michael Kokernak, has expressed his desire to focus on innovation and will now become the President of BCM Research. This new unit will seek to develop the next cycle of major innovation for BackChannelMedia. By its very nature, it will be closely networked to on-going innovations in the digital technology space and will have a long-term horizon. This unit will continue to be based in Boston, Massachusetts.

Daniel Hassan, who has been Chairman of the Board and Co-CEO since 2007, will now assume his previously planned transition to Chairman of the Board and CEO, effective June 15, 2009. All commercial functions and business units will report to Daniel Hassan in this executive capacity.

A commercial office is planned to be opened in the New York metropolitan region to further the company's commercial success and roll-out of its technology platform. This will give BackChannelMedia proximity to the world's largest cluster of media enterprises, as BackChannelMedia moves into its Commercialization Stage.

Both Messrs. Kokernak and Hassan will continue their roles as members of the Board of Directors of BackChannelMedia.

"I am very proud to have been associated with so many talented people who have helped us reach this important stage in our transition. BackChannelMedia has developed a great technology platform and I am very confident that the benefits of this platform will be reaching millions of U.S. television households in the coming years. I wish Dan continuing success as he leads the way in this commercial roll-out," said Michael Kokernak.

Daniel Hassan said, "BackChannelMedia owes Michael Kokernak its grateful recognition of his vision and his hard work in helping the company reach this very important transition point. We look forward to Michael's continuing work in positioning our company towards the next major technology revolution as we plan our long-term future."

About BackChannelMedia

Boston-based BackChannelMedia, Inc. (www.backchannelmedia.com) was founded in 2000. BackChannelMedia has developed technology that can be embedded into existing set-top boxes currently found in many TV viewer homes that allows the viewer to forward or "bookmark" their interests from TV to the online world. BackChannelMedia's patent-pending technology can be deployed in consumer electronics equipment, TV sets, over the air receivers, cable head-ends, switched digital video and network DVR technologies, direct broadcast providers, as well as a multitude of other devices and delivery providers.

BackChannelMedia's Clickable TV launched on the air May 1, 2008 and deployment is currently underway at five TV stations, representing three broadcast station groups, as follows: WCVB ABC 5 (Hearst-Argyle) Boston, MA; WMUR ABC 9 (Hearst-Argyle); WJAR NBC 10 (Media General) Providence, RI; WTNH ABC 8 (LIN Television) New Haven, CT; WCTX MyTV 59 (LIN Television) New Haven, CT. BackChannelMedia has also previously reached agreements to deploy throughout all LIN Television and Gray Television stations. Combined with Fisher Communications, Clickable TV will be deployed at 81 stations and markets, representing an audience reach of 20.6% of the United States.